Direct Radio Promotions Ltd

UK and European Radio Plugging

Headed up by Nick Bray
Previously:

Director of Promotions
RCA Label Group

Head of National Radio
Polydor

Director of UK Regional Radio
Sony

European & International
Director of Promotions

Red Bull Records

Credits include….

Artist
South Arcade
Genre
Rock / Alternative
Client
LAB Records
Campaign
Launch
Airplay
Now at over 7,000 EU + UK radio plays; impressions at 50 Million.
Results
Now enjoying their third Radio 1 playlist. Extensive Reading and Leeds main stage billing coverage; BBC Introducing Stage secret set TikTok goes viral, currently at 20 Million views. Kerrang! Radio playlist support. Sold out UK, US and AU tours. Europe in 2026!!
Artist
Declan J Donovan
Genre
Pop
Client
BKM / 10K Projects
Campaign
multiple single campaigns
Airplay
over 75,000 EU + UK radio plays. Impressions at over 850 Million
Results
Already 3 x BBC Radio 2 Playlists already in 2025. 55,000 plays across Europe; impressions 750 million. Sold out UK tour, November 2025.
Artist
Dizzee Rascal
Genre
Rap
Client
Big Dirte3 Records
Campaign
“Don’t Take It Personal” album launch
Airplay
‘What You Know About That feat. Jme, D Double E & Turno’ BBC Radio 1Xtra Playlist addition
Results
BBC Radio 1Xtra, Track of the Week + DJ Target Album launch party from Maida Vale. Channel 4 Sunday Brunch video playlist and live studio guest. Official Charts Company, “Don’t Take It Personal” #1 Independent Album & #1 Hip Hop and RnB Rap Album
Artist
bbno$
Genre
Hip-Hop / Rap
Client
bbno$ / Mtheory / Universal
Campaign
‘edamame’ single + “Eat Ya Veggies” album launch
Airplay
Now over 250,000 EU + UK radio plays. Impressions at over 1.3 BILLION
Results
Major EU playlists include: BBC Radio 1, Capital Network; Kiss UK; 105 FM Italy; Bremen NEXT, DasDing, Deutschlandfunk Nova, egoFM, NDR N-Joy, WDR 1Live Germany; Radio Soundportal, FM4 Austria; NRK P3 Norway; RTS Couleur 3, Switzerland; YleX Finland; The Voice Denmark.
Artist
Imelda May
Genre
Rock
Client
Universal / Decca
Campaign
“11 Past The Hour” (excl. UK)
Airplay
‘Just One Kiss’ now over 30,000 radio plays across Europe
Results
Debut single ‘Just One Kiss’ now Imelda May’s best performing track at Radio.
Artist
Here At Last
Genre
Pop
Client
BKM
Campaign
Launch
Airplay
Unsigned pop act with over 5,000 total plays. Impressions at over 6 Million
Results
18 x BBC Radio 1 plays, CBBC Saturday Mash Up, BBC TV Blue Peter, Channel 4 Sunday Brunch Playlist, 2 UK SOLD-OUT tours including Shepherds Bush Empire and indigo at the O2
Artist
The Reytons
Genre
Indie / Alternative
Client
Townsend Music / The Reytons
Campaign
“What’s Rock And Roll” second studio album + singles
Airplay
The band’s first BBC Radio 1 playlist, ‘One More Reason' plus huge support and blanket promo week of album release.
Results
Official Charts Company, #1 ALBUM “What’s Rock And Roll?”
Artist
Yung Gravy
Genre
Hip-Hop
Client
Universal / Interscope
Campaign
Betty (Get Money)
Airplay
Now over 70,000 EU + UK radio plays. Impressions at over 450 Million
Results
EU + UK playlists include: BBC Radio 1, Capital Network GB; Radio Deejay Italy; Le Mouv, NRJ (Paris) France: DasDing, Kiss FM Berlin, MDR Sputnik Germany; Radio Soundportal Austria; The Voice Denmark; NRK P13 Norway; YleX, KISS, Radio NRJ Finland.
Artist
James Mac & Vall
Genre
Electronic / Dance
Client
Sweat It Out
Campaign
multiple single campaigns
Airplay
over 25,000 plays. Impressions at over 110 Million
Results
EU + UK playlists include Radio Espace France; P3 Denmark; bigFM, Sunshine Live Germany; RTL 102.5, m2o, Radio Ibiza Italy; BBC Radio 1Xtra UK.
Artist
Hayden James
Genre
Electronic / Dance
Client
Future Classic
Campaign
multiple single campaigns
Airplay
Significant European Radio support for the first time; over 20,000 plays, and over 160 million impressions
Results
EU + UK playlists include 1Live, bigFM, Radio Regenbogen, Ostseewelle, Radio SAW, FluxFM, MDR Sputnik, Das Hitradio Germany; Yle Radio X3M Finland; NRJ, Fun Radio France; P3 Sweden.

Why pay for just UK Radio… When for the same price you can get UK, Europe + more.

Instead of paying for 2 spot plays at Radio 1 or Radio 2 we will take it to all relevant European stations as well as covering UK National and UK Regional and Student.

Radio Promotions needs to evolve with the market…

“For every 1 stream at home, UK acts attracted 4 overseas”
Will Page, Spotify
Director of Economics

So many UK artists break outside their domestic territory first.

How do you get people to listen to Spotify in other countries?

They hear it on the radio and search…

Radio is also still a huge driver of live and merch.

1 play on Spotify = $0.003 approx
1 ticket = £10-100
1 t-shirt = £10-30

UK • Albania • Austria • Belgium • Bosnia • Croatia

Czech Republic • Denmark • Estonia • Finland • France • Germany

Greece • Iceland • Ireland • Italy • Kosovo • Latvia • Lithuania

Luxembourg • Malta • Moldova • Montenegro • Netherlands

North Macedonia • Norway • Poland • Portugal • Romania

Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland

Turkey • Ukraine • Australia • New Zealand • Indonesia

Malaysia • Philippines • Singapore

Over 50 countries
Over 2000 stations
Multi-format

Direct Radio Promotions

International Music Promo